Our Architectural Promotion and Marketing Portfolio

The Arc Agency Architectural Promotion and Marketing Portfolio
Welcome Product Specifiers Brands
The people we’ve worked with
We are privileged to have worked with some of the major names in Australian design and architecture, landscaping and building. We can count amongst our clients over 150 leading brands, some of which:

Akzo Nobel
Assa Abloy
Blinds by Peter Meyer
BlueScope Lysaght
Bluescope Steel
Caroma Dorf
Carter Holt Harvey
Ceasar Stone
CSR Building Products

Fisher & Paykel
Halifax Vogel Group
James Hardie
Lincoln Sentry
Lotus Folding Doors
Peer Industries
Phillips Dynalite

PPG Architectural Coatings
Royal Australian Institute of Architects
Schott Australia
Sampford IXL
Street Furniture
Thorn Lighting
Woven Image

Testimonials – Product

PPG Architectural Coatings - Taubmans
PPG Industries have been utilizing the services for over 3 years and we at PPG are very pleased with the service The Arc Agency provides assisting in promoting our products to Architects otherwise inaccessible. Our presence and brand awareness within the Architectural market has been elevated within the 3 year period with major project wins reflecting this, with the business partnership PPG has developed with The Arc Agency, we believe they have played a major role in our success in this very competitive industry.

Mark Lynch – Specifiers Manager / National Architects

As a relatively new player in the market and with a limited sales force The Arc Agency have brought to us an extra tier of knowledge and experience. They provide us with consistent tangible results and I am confident that the manner and professionalism in which The Arc Agency conduct themselves is consistent with our brand values. I see the service quite literally as an extension to the Kingspan team who are a pleasure to do business with.

Helen Flood – National Marketing Manager

Our business is a resilient flooring manufacturer, sales and distribution business that operates in several market segments. Architectural and interior design are primary areas for us at Polyflor to gain specification though this vital channel. We have been in a partnership with The Arc Agency for approx. 5 months now, and happy to say they are now a part of our team. Elsie and her team have exceeded our expectations and know and represent our business well. I would happily recommend Elsie and her team (just not to my competitors).

Jeremy Naug – NSW State Manager

HVG - Halifax Vogel Group
HVG have worked with The Arc Agency for some 2 years now and have found the team to be a delight to work with. Their architectural & interiors events have been an outstanding success and have been beneficial in assisting HVG in the release of new products and new laminate ranges.

David Maltby – Business Manager Building Products

I wanted to thank you and your team for the support that you provide to our business. The quality of the leads and support that you provide our business has been greatly appreciated. The presentations are well organised and well suited to our target markets. Thank you again, we look forward to our continued success.

Sasha Gechevski – NSW Sales Manager

The philosophy of supporting just one company in any given market really attracted us to them allowing the individual attention needed when it comes to not only lunch presentations but also their renowned Architect nights. This with their unrivalled database of contacts in the Architectural field has certainly ensured our prominent traction into this market and could not have been achieved in such a short period of time without them.

James Natter – National Sales Manager

CASF (Suppliers of DuPont Corian)
Dealing with Elsie and her energetic team was a value adding experience for the CASF (DuPont Corian) business. It enabled us the valuable time to further develop our sales strategies while feeling reassured knowing that Elsie and her team were professionally representing our business to the many Specifier relationships she has.

Luciano Corso – Director

Dyson - South East Asia
We found the organisation to be professional and proficient in all aspects of their work and would recommend them to any organisation looking to further advance their wares into the Architectural industry.

John Bryant – Commercial Sales Manager

Nolan Carpets
In 2003 the Nolan group was seeking assistance to gain greater brand awareness and penetration within the Architectural and Design community. After serious consideration, the services of the Meccano began and we haven`t looked back. Thanks to the hard work and dedication from Elsie & her team, our program has evolved to be an outstanding success. I would like to take this opportunity to personally thank the group. We look forward to building a brighter and more successful future with them.

Scott Gilbertson – National Marketing Manager

TPI Commercial Joinery
My company has used The Arc Agency's Architectural Presentation and Lead Generation services for over two years and having tried a variety of methods in the fifteen years of our business, have found them to be the most effective and cost efficient solution available. Their access to key decision makers and relationship with the Architectural industry is second to none and their personnel reliable and professional. It is now Standard Operating Procedure for us to extend our Arc Agency services whenever we move into new markets. I wouldn't hesitate to recommend their services to anyone (except for my competitors) who want to get their products specified in Commercial Building projects.

Michael Sloan – Managing Director

Safetyline Jalousie
Myself and my team at Safetyline Jalousie are very happy with The Arc Agency services. We find that the on the road lead generation is a great way of promoting product awareness and a great introduction for us to the architectural firms. We also love the "ARC events", it is a great networking night and again promotes brand awareness. We use the full service in QLD, NSW and VIC and are finding it great value.

Leigh Rust – General Manager

3M Architectural Markets
With the formation of a new 3M division in 2010 focussing on architects and designers, we were looking for a company who could provide us with sales knowledge, industry expertise and deep connections into the marketplace. For the past 7 months, we have engaged The Arc Agency to assist us in this endeavour, and are very pleased with the service that Elsie and her team have delivered. The level of communication and support of our products and the very professional way in which they go about their business, have helped us to achieve in a few months what would have taken us years to achieve on our own. Our products have greater brand awareness now than ever before, and we have seen this converted into specifications. I have no hesitation in recommending their services as brand ambassadors to your products.

Steve Mannnix – Business Development Manager

The Laminex Group
By providing a complete and diverse range of services for the architectural market, The Arc Agency has enabled The Laminex Group to tailor services to our requirements. Elsie and her team were always accommodating in refining their offer to suit our product portfolio and market segments. Their reports are comprehensive, detailed and prompt and the team is professional and friendly.

Grace Simitzis – Specification Services Manager

With the large and diverse range of Plexiglas sheet products we distribute throughout Australia and New Zealand, The Arc Agency have provided invaluable support in promoting our product range to architects and interior designers. They have displayed a thorough understanding of our product range and greatly assisted in launching the recent promotional campaign for Plexiglas "Inspiring Case" which focused on creating product awareness for some of our more niche Plexiglas products. Through the success we have achieved with The Arc Agency to date, we look forward to working with her in the future.

Jim Ashton – National Sales Manager - Sheet Products

MEP Films
MEP Films have greatly benefited from having a partnership with The Arc Agency. The services they offer including the product information evenings Australia wide and the lunch-time presentations have been of great assistance in opening new doors to specification professionals and a specific target market especially with the launch of our new revolutionary glass insulation product Enerlogic Window Film. The staff have offered fantastic communication and support. We look forward to many more specifications with The Arc Agency.

Michael Miller – National Sales & Business Development Manager

Miele have engaged the services of The Arc Agency on a number occasions over the past years and have found their services and expertise to be of very high standard, resulting in outstanding commercial benefit to the Miele brand. Miele rely on TAA to source and deliver the right key contacts for their forums and special events. Thanks to TAA`s contacts within the Architects` and Developers` market, this key objective has been successfully met in all instances. We have no hesitation in recommending TAA for any requirements other companies may have.

Barbara Muhlethaler – Marketing Services Manager

Decorative Imaging
We supply our products & finishes Australia wide, and chose to work with the Arc Agency primarily in Victoria where we did not have a presence or the scope to keep specifiers informed on our products. A lot of our products & finishes are new and exciting and The Arc Agency are able to deliver a service that puts our products in front of 1 or more specifiers in a firm in different ways. We participate in 3 or 4 presentations to specifiers firms a month - which is much more efficient than trying to get around to them all one by one, and are well attended.

Meika Doonan – General Manager

Cosentino Group
Regarding The-Arc Leads Generation and Networking Forums - Great Venue, Great Atmosphere in a room full of creative design professionals who are genuinely interested in new products and who are very grateful for the opportunity to see new exciting products in the comfort of a relaxed but vibrant atmosphere created by the ARC team and exhibitors!

Gary Isherwood – Area Manager - Cosentino Australia

Adbri Masonry
The-Arc Event proved very effective and provided us with the perfect opportunity to present our collection of new products to what was a diverse and genuinely interested specification audience.

Karl Wood – Marketing Manager

Testimonials – Specifiers

Rice Daubney
I've known Elsie Attoh and her team for more than 10 years. I have had the pleasure of attending many product presentation evenings & lunch time presentations. Along the way we have specified many of these products in our projects. The products represented are always quality products which we have confidence in, when specifying. I have found The Arc Agency always helpful & happy to assist with all & any queries during & after any presentation.

Warren Boucher – Senior Architect

Jackson Teece
Jackson Teece has used The Arc Agency for more than 10 years to help provide current trade information as well as to introduce new products to the architects and designers. We value the relationship with their staff in keeping us informed through their regular lunch-time presentations at our office as well as the annual architectural & interiors events which all staff have enjoyed attending over the years. I believe Elsie & her team provide a professional approach in marketing while giving us the attention that we require.

Marian Coppins – Library Resources

FJMT , Francis-Jines Morehen Thorp
They are a great bunch of people and it was a pleasure dealing with them. The forums are a great way to be exposed to new products in a relaxed and informal atmosphere. I look forward to our next collaboration!

Phillip Pham – Architect

Bates Smart
I can highly recommend the forums organised by Elsie & her team. They provide me with a good opportunity to meet with other people in the industry and see some of the latest products on display. The convivial surroundings create a relaxed, informal environment in which to do business.

Julian Anderson – Associate

Campbell Luscombe
Over the years I have attended many of your forums and I wish to express my thanks to Elsie & her team for organising these events. They are unique because the format actually attracts architects to see many products in one location at one time out of office hours, saving valuable office time. During office hours its sometimes very difficult to find time to meet and discuss new products. Your events bring together architects, designers, specifiers and product suppliers in a relaxed and informal atmosphere which allows time to view and discuss these products. Your exhibitors were quite diverse and I was able to gather valuable information for two major projects that I am currently working on. To that end I have been able to select several of the materials and items used through-out these buildings from these forums. Some of the reps and suppliers I have met at these events continue to provide me with their products. I will continue to attend these valuable events and wish Elsie & her team every success for the future

Barry Gibbon – Associate Director

Harry Seidler & Associates
The many trade functions (organised by Elsie & her team) I have attended have always been informative with an interesting range of products on display, at excellent venues and well catered. Staff have been very helpful with follow up information when required.

Peter Hirst – Director

Jackson Teece
As always, I find the forums to be quite informative, focused and up to date delivered in a relaxed inspiring setting with like minded colleagues. Whether as a function or a discrete presentation, it is useful to be continually informed of new developments as well as keeping products fresh in mind. It is great that I can develop a point of contact for various building technology while receiving informed opinions on current building style and methods. I feel that I am presented with options rather than a sales pitch.

Mark L.M. Aban – Associate

Haskell Architects
We have thoroughly enjoyed the Arc Agency lunchtime presentations. They have given our staff the opportunity to keep up-to-date with the latest product innovations, and all with very little effort from us!

Jenni Tjurin –

Tonic Design
Since we`ve been a part of The Arc Agency`s forums, we have gained knowledge of new products that we probably would have never thought to come across, while having a fun time learning as well! The team is always on their toes with organising these forums and you know you will always get great service. We also enjoy the larger events The Arc Agency holds where we can see a broader range of the suppliers who attend, which can also give us an idea of who we would like to see at your next presentation in the office. Keep up the good work guys!


Daryl Jackson Robin Dyke
Since the beginnings of this Company - The Arc Agency have provided the perfect platform for emerging and established companies to provide information to us easily and comfortably. The way the Brands are marketed are in an informal way which allows a more personalized approach. The after work exhibitions are a perfect way to capture a large amount of brands and become further informed about them especially in today`s information gathering needs. There is also a good cross section of products/brands, which is always required. I wish The Arc Agency ongoing success with this `expo` approach as it only creates a more productive experience to Designers and Architects.

Jeevan Nangla – Associate

Humphrey & Edwards
Our practice has enjoyed a relationship with The Arc Agency that spans in excess of ten years. During that time, we have become "frequent specifiers" of many of the products that The Arc Agency represent. We`ve always found The Arc Agency representatives to be thoroughly profession in their approach, to make a big effort to understand our design intent and to go out of their way to assist wherever possible. They understand our work and the products and services that compliment our business. For this reason, I`ve always been interested in the products and services they`ve introduced us to in the past and certainly look forward to what they throw in front of us in the future!

Glenn Cunnington – Associate Director

Farnan Findlay Architects
The Arc Agency present a range of products in one "point-of-contact" making it easier for specifiers to access information and compare products. At each meeting with The Arc Agency, we have picked up new products that we were not looking for but would certainly use. In architecture, it is important for professionals to constantly apply critical analysis to products and systems to ensure that we are specifying the best and most appropriate available. The Arc Agency presents us with a no-pressure show-case of such opportunities to "upgrade our specifying".

Joel Farnan – Architect, Director

As an architectural librarian, I need to keep up to date with what are the new and innovative products for architects and interior designers. The Arc Agency Forums are a great way to see a variety of products brought together in one place. A terrific resource.

Curtis Sinatra –

It was a fantastic experience with The Arc Agency, I did come across some good materials which I would like to use in the future. Thank you for contacting me and look forward to regular updates on new materials.

Umesha Barua – Associate Director

We have been extremely happy with The Arc Agency for being able to provide an invaluable service to architects and other professionals in the building industry. The dedicated staff from a professional organisation has met all our technical needs by linking us with other professionals, suppliers and manufacturers of building materials. We will use The Arc Agency for future projects in the company moving forward.

Mong Seow – Senior Architect

Baseline Constructions
Your presentation to us was most informative and, as a construction company focused on design quality, we appreciated the follow up response from suppliers we either use now or are likely to use in the future. The assistance in building up our electronic library of products and suppliers is of great assistance to us.

Steven Bishop – Design Manager

Our experience and dealings with The Arc Agency her has been second to none. The company have assisted us with a number of technical and design issues, providing ideas and solutions as well as links and references to consultants and companies that were able to assist with particular requirements. We at ZTA look forward to the New Year and any future dealings that we may have with The Arc Agency, as it is always a smooth, efficient and reliable service that they provide.

Rod Zoabi – Director

Aldo Virtich Design
The Arc Agency have always been welcoming and very professional. One amazing aspect which I have been most impressed with is how everyone remembers my name. The Arc Agency certainly have a presence in the design industry and bring life and high energy to any event. Keep up the great work!

Aldo Virtich – Design Director

Zoe Harris
Through my dealings with The Arc Agency, I have always found the team to be very friendly and welcoming and they are always happy to assist in any way they can. The functions that the team put on are also very enjoyable and offer a great opportunity to catch up with suppliers and designers alike in a more relaxed environment. Thanks to the team for your great service.

PDT Architects – Interior Designer

Rice Daubney
The Arc Agency organise insightful industry events with a twist. Whether it be a stunning location or an inspiring speaker I always walk away with a smile.

Tina Turrisi – Associate

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The power of The-Arc comes to Adelaide in September and Brisbane, Melbourne and Sydney commencing in October!
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Embrace Sydney`s future through The-Arc Event on Thursday, 13th October 2016!
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Architectural Group Presentations. Join industry leaders such as CSR Building Products, Miele, Kingspan, Zip, Alucobond,...
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Place your brand amongst the industry`s most influential architects and designers at The-Arc Events commencing in June 2...
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Secure your product category in the industry`s most highly anticipated events! Sydney, Brisbane, Melbourne, Adelaide, C...
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Be part of The-Arc, where hundreds of Specifiers come to find products and services for their current and upcoming proje...
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The-Arc continues to be the "must go to" industry networking event! Join specification professionals in Brisbane, Sydney...
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Commencing in June nationally! Secure your product category in the industry`s most talked about Leads Events.
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An exclusive Landscape Leads Event, over 100 Landscape Specifiers in attendance in Brisbane, Melbourne and Sydney 2015.
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Spend quality time speaking directly to key Interior Designers, Architects, Landscape Specifers, Builders and Developers...
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In 2015 secure your product category in the industry`s most highly targeted and highly attended Lead Generation forums. ...
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1 DAY, 2 LOCATIONS, SYDNEY CBD & SURRY HILLS... Due to popular demand from specifiers The Arc Agency is holding a Formal...
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Your companies final chance in 2014 to be part of the industry`s most highly attended lead generation events, The-Arc, i...
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The-Arc Leads Generation continue to be the industry`s most highly attended Industry Networking Event. Only limited on s...
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Following the huge success of "The-Arc" in Sydney and Brisbane only a few spots remain for "The-Arc" May events in Melbo...
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Secure your product category at the industry`s most powerful Leads Generation Events in 2014...
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Join industry leaders in accelerating your sales pipeline by presenting to leading firms in the one space, at the one ti...
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