“We first heard about The Arc Agency from our specification team, many of whom had worked with them at various other companies to great effect.

Normally we would target architects and designers via our own digital resources, and our own specification consultants who service projects and practices. However, we saw The Arc Agency as a real opportunity to provide more meaningful interaction with, and information to, our clients.

We wanted them to promote our new Dulux Construction Solutions, a platform that brings together our coatings and construction solutions more seamlessly for the specifier audience.

The Arc Agency helped us connect and network with an engaged audience, and improved our brand exposure and project leads with specifiers.

We received exposure to more than 400 industry designers and specifiers in a few hours, something that would normally take months. That’s not to mention the added value of the face-to-face interaction, which you can’t put a price on.

The Arc Events are always well-attended by key influencing and senior specifiers in each city we exhibit at, and that’s why we participate.”

Services engaged by Dulux: Brand Awareness Campaign; The-Arc Exhibitions; On-Arc Online Events.